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Early Marketing & Creative Ltd has used the following skills/services in the project.
Finning is the largest global dealership of Caterpillar heavy machinery, equipment, parts and service.
The Problem
"Make it a truly unforgettable customer experience and an unmissable event. Make it every bit as engaging as our physical events. And make it totally different to anything that anyone in our industry has ever seen, done or even thought of before."
- Head of Customer Experience and Marketing, Finning UK & Ireland.
These 40 words defined the challenge of this brief, for our retained client, Finning UK & Ireland, resulting in a game changing event, to replace Finning’s presence at physical trade shows. And, our proudest piece of agency work to date.
The Solution
The Early team devised, produced and delivered a spectacular, truly interactive virtual event, FINROCK, following a three month multi-channel marketing and registration campaign, also delivered by Early.
Comprising a virtual expo for delegates to explore at their leisure, with SIX fully immersive 3600 zones, a virtual showroom full of Cat machinery, a ‘Jump In The Cab’ feature, PLUS a live TV studio broadcasting content and Q&As throughout the day.
So successful was FINROCK21, we expanded it with further zones and content for FINROCK22, with over 300 hours of video and a range of never before seen before seen content. The ROI exceeded all metrics and we received the Construction Marketing Award 2023 for best website based on the spectacular immersive experience.
